7 Marketing Strategies for Promoting Honeymoon Package Tours

Gone are the days of browsing through store catalogues and magazines to find the ideal honeymoon getaway. These days, couples are now turning to social media and search engines like Google to find potential travel tours for their dream vacation.

If you’re a travel business looking to promote your honeymoon tours, the key is to meet your potential clients where they are. In this article, we’ll share the top strategies for promoting your packages to couples in search of a once-in-a-lifetime trip.

The Top Tips for Promoting Honeymoon Travel Tours to Couples

Whether you’re a travel agent or a social media manager for a travel agency, here are the best strategies for optimizing your digital marketing efforts:

1. Post tour highlights

While it can definitely help, simple word-of-mouth marketing can’t visually show clients what they’re potentially missing out on. As a solution, it’s essential to invest in engaging tour highlights that can give clients a glimpse into their future getaway.

While tour highlights can involve anything from posting static images to YouTube vlogs, the key trick is to ensure that your content is both engaging and high-quality. Below are examples of how you can post your tour highlights online:

• YouTube vlogs
• Website blogs
• Social media graphics

If you’re interested in collaging tour highlights into dedicated social media graphics, we highly recommend browsing through some travel poster templates for a professional-looking output. 

2. Share testimonials

Aside from posting tour highlights, another effective marketing strategy is sharing positive client testimonials. This is because, according to studies, 9 out of 10 people trust a customer’s feedback more than what the company says about itself. 

Typically, you can find real customer feedback on sites like Google Reviews or Yelp. In case you don’t have any available, however, it always helps to ask past clients to give their honest feedback on your services.

Once you’ve collated a good amount of reviews, ensure that they’re easily accessible to potential clients through your official website and social media pages. 

3. Produce short-form video content

While still a relatively new feature, studies indicate that Instagram Reels now account for approximately 41 percent of all time spent on the app. Alternatively, the average TikTok user now spends an average of 61 minutes per day on the platform.

These numbers underscore the growing popularity of short-form video content, making it one of the most effective means of social media marketing. For travel businesses in particular, here are some short-form video content ideas you can try out:

• Destination guides
• Travel tips
• FAQs

4. Partner with influencers

In line with posting short-form video content, partnering with influencers is another proven strategy for expanding your audience reach. You can start by researching influencers who are currently planning their own honeymoon getaway.

This way, you can offer freebies or discounts in exchange for a sponsored post or honest reviews. Alternatively, you can also sponsor the getaways of newlywed influencers to showcase your honeymoon tour packages online.

5. Optimize your website

One thing to note about boosting your digital marketing strategy is that it’s not all about social media. In fact, research indicates that 75 percent of consumers judge a business’s credibility based on its website. 

So, if you’re interested in increasing bookings and meeting new clients, investing in your website is a great place to start. Below are some tips for optimizing your official website:

• Post valuable content like blogs
• Optimize image quality and size
• Ensure it’s mobile-friendly 

6. Create a Google My Business Profile

If you don’t already have one, we highly recommend signing up for a Google My Business Profile. Not only can it help with boosting local SEO, but it can also increase your chances of ranking higher on search engines.

At the same time, having a Google My Business profile can also help you with managing customer feedback and reviews. By doing so, you can increase your legitimacy and provide better social proof.

Below are some tips when creating your Google My Business profile:

• Update information regularly
• Directly link to your website
• Upload high-quality content

7. Run paid ads

While an organic marketing approach is a cost-efficient and proven way to reach audiences, investing in paid advertisements also comes with its fair share of advantages. 

For instance, investing in paid social media ads can allow you to reach your target demographic more accurately. This is especially helpful for reaching couples who are already planning their post-wedding getaway.

As a bonus tip, it’s always a good idea to keep track of your performance metrics so you can distinguish effective strategies from those that are not. While sites like Facebook offer their own performance metrics feature, you can also try out a handy social media marketing tool for tracking your content.

Set to Promote the Ideal Getaway?

Even if you offer the dreamiest destinations and most affordable pricing plans, you can’t get new clients if they’re unaware of your business. Luckily, the simple solution lies in finding a strategic and targeted marketing approach. 

Feeling overwhelmed? No worries! Start simple by implementing strategies that best align with your goals and capabilities. From sharing testimonials to optimizing your website, these tips can help you increase bookings and give couples their perfect post-wedding getaway.