Goldsmiths reopens expanded Lakeside showroom

Goldsmiths has announced the opening of its refurbished showroom in Lakeside shopping centre, Thurrock, with its expanded interior housing more brands than previously on offer.

The store now includes a new Rolex watch bar, “where clients can browse the latest collections with highly trained watch experts”. Luxury fashion house Gucci also has a specialist area “highlighting its luxury watches and jewellery”.

Other new branded areas include Tudor, Grand Seiko and Longines and there’s also an updated area for Hublot. Meanwhile, newcomer brands at the store include Fope and Kiki McDonough.

The wider jewellery offering also features a range of necklaces, stackable bracelets, and statement earrings. A new bridal collection has also been integrated within the jewellery area with its own dedicated service bar.

It said that the showroom reinforced Watches of Switzerland-owned Goldsmiths’ position as the “leading destination for luxury watch and jewellery enthusiasts”.

Craig Bolton, president UK and Europe, at the Watches of Switzerland Group, the parent company of Goldsmiths said: “Goldsmiths Lakeside has been one of our leading showrooms for many years and we are delighted to deliver this new luxury concept store to new and existing clients.

“The significantly larger showroom, with a Goldsmiths hospitality area and the introduction of a new branded watch and jewellery area provides clients with the finest environment to relax and explore the collections.”