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H&M unveils latest Innovation Stories collection


Trend retailer H&M has unveiled its newest sustainable collection from its Innovation Tales platform.

Launched in 2021, the platform comprises a series of themed collections dedicated to endorsing a lot more sustainable resources, technologies and creation procedures.

The most recent presenting is Sixties motivated with a focus on more sustainable embellishment. Objects consist of hand-labored mini dresses and co-ordinated sets that includes 100% recycled-material sequins, rhinestones and beads.

The H&M Innovation Re-Enchantment Design Tale assortment will be on sale in chosen shops and on the web at hm.com from 23 March,

Ann-Sofie Johansson, resourceful advisor at H&M, mentioned: “With this assortment we wanted to target on the progress H&M has produced with recycled-written content embellishments. It’s always critical to get a lengthy-term point of view when it will come to sustainability, though at the exact same time agitating for adjust. Escalating the recycled information of the sequins, beads and rhinestones to 100% in this selection signifies yrs of really hard work and collaboration in between multiple teams at H&M, and we know it will have a huge impression on future collections.”

Prior themes have encompassed animal-helpful trend and solutions to animal-derived supplies, as very well as circular design and style methods and fabrics that reclaim squander, and far more sustainable techniques of operating with color.

Ella Soccorsi, assortment designer at H&M, stated: “This selection celebrates the question of the purely natural environment with superbly embellished appears developed to delight. Not only are they dazzling from a vogue standpoint, but they represent a milestone in much more sustainably sourced elaborations, one thing we’ve labored really hard to increase over the last eight several years.”

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