Luxury boutique Marais opens men's store at Melbourne's QV

Luxury boutique Marais opens men’s store at Melbourne’s QV

Luxury trend retailer Marais has launched its to start with spot for guys in QV Melbourne, which it dubs a “fashion lab” for menswear design and style.

The retail area showcases the brand’s choices with flooring-to-ceiling electronic video screens, a projector, and LED lighting, and features a white aesthetic, mirror, glass accents, and suspended railings.

“The buyer is trying to get out extra of an encounter compared to a common in-retailer transaction,” said Hiromi Yu, founder and CEO of Marais Enterprises. 

“Our shoppers, notably in the menswear area will practical experience an at any time-shifting space a vogue lab exactly where absolutely nothing will ever be as it was just before. We wished to craft a ‘blank canvas’ we can style and design, re-layout and improve at any time in accordance to what our shoppers are wanting for.”

Established in 2004 in Melbourne, Marais is a significant-stop apparel manufacturer modelled close to the style of a Parisian apartment. The boutique ranges from properly-identified models which includes Givenchy, Off White, Alexander McQueen, Balenciaga, Loewe, Mason Margiela and Palm Angels. 

After years of working as a brick-and-mortar shop retailer, the firm final calendar year introduced an e-commerce searching solution.