Prezzee data confirms Australians splash out on Valentine’s Day

Australians invested an ordinary of $150 on Prezzee’s Valentine’s Working day present playing cards this year, up from $143 in 2022, according to new details from the digital gifting firm.  

In spite of supplying generously, the cost-of-living crisis has experienced an impression, with recipients deciding on to shell out their reward playing cards on day-to-day essentials from suppliers this sort of as Coles, Amazon, Woolworths and Bunnings.

Prezzee CEO, Jamie Samaha claims Australians showed their generosity this Valentine’s Working day regardless of many feeling the money pinch.

“We’ve by now viewed this 12 months that shoppers are willing to devote their tricky-acquired revenue on their cherished ones,” he reported.

“Our Lunar New Year figures clearly show that the typical Australia is shelling out $150 per reward card, with Australians matching that figure for Valentine’s Working day. It’s been fascinating looking at Australians search for far more useful approaches to clearly show really like to their valentine. The value-of-living crisis is impacting several difficult-operating Australians who are now seeking for help with their day to day fees and are shifting away from acquiring substance things for their loved kinds.”

The elevated paying out will come on the back of the launch of the electronic gifting company’s ‘Secret Admirer’ function. The Valentine’s Working day activation gives a digital remedy to anonymous gifting, giving Australians the probability to shock their valentine with a magic formula gift card.

“Our Magic formula Admirer activation is reimagining and modernising the anonymous love letter. Prezzee is bringing the excitement and anticipation of gifting back to Valentine’s Day, looking to connect far more Australians jointly by the energy of digital gifting.”